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How to lower Facebook CPM

  • Writer: rushmarketing2025
    rushmarketing2025
  • Apr 19
  • 2 min read

Updated: Apr 20

This Will Still Take Some Effort!


So many people have this ideal that you can get something that is good, for no money. Or no time.


This is just simply... UNREALISTIC!

Sorry! Trust me, I wish the world worked like that. Realize, though, for a moment, that this is actually a super boost. Because if it were easy and free, everyone would have it.


No! Instead, those who put effort, time, and yes, some money into the right things are rewarded. And the people who just want to boost their ads and not put forth that extra effort, will loose.


What Is CPM


CPM is just the Cost Per Impression.

The meta ad manager, and meta business suite will help you track this. It's how much you are spending, vs how many leads you're getting.


A decent goal would be to keep it under $5, but you can do better with more effort.


How to Actually Perform


The steps are really easy.


1.) Start out with the ad campaign you want to run and make sure it gets approved.

2.) Next, you're going to want to create several different ad sets with different targeted audiences.

After a couple of days, you should be able to see if the ad is doing well.

3.) Then, look at which ads are doing the best and use the specific targeting to better optimize your ad performance.


This Can Be a Lot to Deal With


As a business owner, I understand how precious time is. And you may not have the time to deal with the ad work.

My company helps bear some of that workload, to help your campaigning work most efficiently.


If you'd like to know how I can help your business attract more clients, feel free to email me. Or, click here to fill out a form and I will get ahold of you.


 
 
 

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